Marketing, Indie development and other various links

I recently stumbled upon a handful of links about marketing/PR and indie development, so I thought I’d sort of bookmark them here for future and public access.

It all started with this article from Gamasutra: The Real Cost Of Marketing Your Game With Social Media. It turned up to be a follow-up article to the article Listening Is Your First Step: An Online Game Marketing Audit Primer. Both are really worth reading if you’re interested in social media marketing.

If you’re not, then maybe Haunted Temple Studios’ First Indie PR Tour – Lessons Learned will be of interest. It might be a new trip, but it deals with issues such as “how much work is selling a game to webzines, anyway?” and “how much does it cost to park a car in San Fransisco?”. And that’s just some anecdotes!

Really, a key to marketing – and a bit of everything, really – is about knowing the right people. So how do you get to know the right people? Well, there seems to be guides for pretty much everything these days, and I happened to come across one for this topic! It’s called Effective Networking in the Game Industry and could be great. No promise, though – I haven’t read it myself yet (I told you these were bookmarks).

This is on the “Indie dev”-side of the article. From Develop 2010, “5 Things Big Publishers Don’t Understand About Small Games”. It’s an interesting piece, especially if you have interest in independent development and wouldn’t like a publisher minding your business (that weird pun wasn’t intended).

And it really would be unforgivable to miss Wolfire’s GDC-speech about internet marketing in a context like this. Thankfully, I didn’t miss it, it’s right there <—.

Happy reading! :)

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